I’ve written about the office bar before and I’ll say it again: one of the best and most overlooked options to keep clients in the office (and your billable clock ticking) is to establish a well-stocked office bar. While popular in the late 1950′s and early 1960′s, the presence of an office bar diminished precipitously in the 1970′s. Lawyers may have been partially responsible for its demise, but savvy attorneys today should bring it back to the forefront of a solid client marketing plan.
What do you need? A trip to your local liquor store to pick up booze, an ice bucket, tongs, at least six double Old Fashioned glasses, and some cocktail napkins. You’ll also need a place in the office to keep your booze and accoutrements, but don’t hide them. Make sure wherever you establish your bar that clients and others see it as soon as they walk in. Nothing says you are relaxed, savvy, and supremely confident than an open bar stocked with gin, bourbon, scotch, and Disaranno.