Many big firms today take pride from employing well-rounded associates who can fit in at the opera just as easily as at the theatre. But outside of the traditional activities of a highly-paid professional, what are good hobbies for big firm associates? What should they do to burn off the extra half-hour at the end of the week? Competitive eating and reality television show appearances are now passe. Luckily, at Big Legal Brain Analytics, we’ve studied the hobbying habits of law firm associates and have compiled the top five acceptable hobbies for big firm associates.
Big Legal Brain
It’s a little-known secret that I was a big firm summer associate at Dorsey & Whitney in 1971. For two weeks and three days. So, while Bitter Lawyer already has a solid list of the Nine Summer Associate Don’ts, it doesn’t cover the less deadly sins that often apply to people like me and you. For that, I have my own experience and observations. Surprisingly, not much has changed.
To be a successful big firm lawyer, you need to understand the art of manufactured outrage. Most successful solo attorneys have developed the skill of manufacturing outrage over years of being the little guy and overlooked for major litigation. As a big firm attorney, though, you’ll need to manufacture outrage easily and on the spot. Here are some tips to help.
These days, branding is everything—all the way down to what sign you have on your desk and outside your office. Or what sign you can hang on someone else. If through pure hard work you are still having trouble advancing in the firm, consider optimizing your office signage to increase your brand value to the firm. Here’s how.
Adjusted for inflation, BigLaw associates are two dimes for a dozen. Sure, the hiring partners talk about “investing” in associates and “grooming” them for success, but the bottom line is this: you’re a cog in a global machine. Not as fungible as crude oil or wheat, but fungible nonetheless. So, what do you do to stick out from the rest? What distinguishes you from all the other wunderkids? Two words: personal microbranding. Personal microbranding can set you apart, create an aura of competence, and lead to priority in the donut pool. Here are top considerations.
At conferences throughout the year, I’m often pigeonholed by attendees, who look at my name and ask me this question: “Who the fuck are you?” After I explain who I am and I buy a few rounds of drinks, people start talking to me. After a few more drinks, I tell them why my advice for solo attorneys should be followed by all BigLaw associates.
At absolutely no charge, here’s my liquor-free version of why BigLaw should listen to me, now.