Whenever I am in the office and going about my work, I get side comments from staff that loosely translate as “sure, whatever, Old Bone Kenobi.” It generally comes when I ask Greg to fax something for me or if I’m hanging out at the water cooler in the lobby and talking about practicing law out of my car. Over the years, though, I’ve noticed the comments are increasing, so much so that I’m concerned I’ve become what’s well-known in the legal marketing business as “Old Codger Lawyer,” a species of lawyer that is at least two generations behind but still proudly unaware of it. Thankfully, I’ve done some initial research and, thanks to younger associates, have some advice on what to look for and what to avoid.
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